Kura Jewellery is a luxury fine jewellery brand that honours individual style of each woman. We believe that each woman is unique and beautiful in her own way and has her own distinct style. Hence, our main design concept is VERSATILITY. Based on this design concept, Kura Jewellery collections are created to stack, style & personalise to allow each woman the freedom to express their own individual style through Kura Jewellery pieces, and looking glam and chic at the same time while wearing Kura Jewellery pieces.
We also simplify the journey for our clienteles in searching for the right diamonds & gemstones to create their perfect engagement rings or dream jewellery pieces through our bespoke service.
Bridging the gap between fashion and haute (high) jewellery, we creates elegant contemporary fine jewellery collections that are wearable and affordable. Erny nicknamed her jewellery collections as "affordable luxury".
FAIR PRICING & FAIR VALUE
We believe in fair pricing and in bringing the most VALUE to our clients while maintaining our product quality and design.
You may have noticed and may be wondering why our jewellery pieces with real diamonds, real gemstone and made with real solid 18K and 14K gold seems too good to be true at these prices. Most luxury jewellery brands in the industry mark up their product 5x to 10x the actual cost of the piece. Well, we have different philosophy!
In our experience, by providing fair pricing and fair value to our clients without sacrificing our product quality and design, we have gained happy, loyal, long-term clients whom have became Kura Jewellery brand ambassadors by referring us to their families and friends. It's a win-win situation! This has been our philosophy and practice since the inception of Kura Jewellery in 2009.
Kura Jewellery pieces are created with collaboration from skilled craftsmen where productions take place in Italy & Hong Kong. Our pieces are made from solid 18 karat gold, 14 karat gold, and sterling silver gold plated studded with hand selected and ethically sourced real natural diamonds, real natural gemstones, and pearls.