Founded by Erny Johnstone in 2009. The head quarter of Kura Jewellery is based in Hong Kong.
Self Expression; Glam ; Chic ; Bespoke Pieces;
Bridging The Gap ; Affordable Luxury
Kura Jewellery is a luxury fine jewellery brand that honours individual style of each woman. We believe that each woman is unique and beautiful in her own way and has her own distinct style. Hence, our main design concept is VERSATILITY. Based on this design concept, Kura Jewellery collections are created to stack, style & personalise to allow each woman the freedom to express their own individual style through Kura Jewellery pieces, and looking glam and chic at the same time while wearing Kura Jewellery pieces.
We also simplify the journey for our clienteles in searching for the right diamonds & gemstones to create their perfect engagement rings or dream jewellery pieces through our bespoke service.
Bridging the gap between fashion and haute (high) jewellery, we creates elegant contemporary fine jewellery collections that are wearable and affordable. Erny nicknamed her jewellery collections as "affordable luxury".
Fair Pricing & Fair Value
We believe in fair pricing and in bringing the most VALUE to our clients while maintaining our product quality and design.
You may have noticed and may be wondering why our jewellery pieces with real diamonds, real gemstone and made with real solid 18K and 14K gold seems too good to be true at these prices. Most luxury jewellery brands in the industry mark up their product 5x to 10x the actual cost of the piece. Well, we have different philosophy!
In our experience, by providing fair pricing and fair value to our clients without sacrificing our product quality and design, we have gained happy, loyal, long-term clients whom have became Kura Jewellery brand ambassadors by referring us to their families and friends. It's a win-win situation! This has been our philosophy and practice since the inception of Kura Jewellery in 2009.
Kura Jewellery pieces are created with collaboration from skilled craftsmen where productions take place in Italy & Hong Kong. Our pieces are made from solid 18 karat gold, 14 karat gold, and sterling silver gold plated studded with hand selected and ethically sourced real natural diamonds, real natural gemstones, and pearls.
From A Private Banker to Jewellery Designer
Erny graduated from Loyola Marymount University in Los Angeles, California, with Bachelor Degree and Master Degree in Business Administration. After successful 10 years in finance industry, Erny left her last position as Vice President in one of the top European Private Banks in Singapore and pursued her passion for fine jewellery. She enrolled into GIA (Gemological Institute of America) and earned her Jewellery Design Diploma, Diamonds Diploma and Pearl Diploma.
Erny started Kura Jewellery by creating bespoke pieces for her private high net-worth clients in Indonesia, HongKong and Singapore focusing mainly in 18 karat gold.
Very soon Kura Jewellery started gaining private clients from other countries such as Australia, Canada, USA, London, and Dubai. As the business grew, Erny created a second line using sterling silver gold plated to reach wider audience. And in 2017 Erny launched Kura Jewellery online boutique carrying wider selections of ready-made jewellery designs to reach wider audience globally.
Having been living in different part of the worlds combined with Erny's extensive traveling, has gained Erny an understanding on what women want when it comes to jewellery. And it has inspired and influenced Kura Jewellery's design.
Living an expat life, Erny has lived in Jakarta, Los Angeles, Singapore, Hong Kong, Algiers (North Africa), London (United Kingdom), and is currently living in Seoul, South Korea with her banker husband and her 5 year old son.
The name KURA is derived from an Indonesian word which means TURTLE, which is Erny's nickname given by her husband. Hence our brand logo that represents the turtle shell. Some also believe that TURTLE symbolises longevity, good luck, & wisdom.
THANK YOU FOR READING AND GETTING TO KNOW US!